Empathy builds strong and lasting trust with your customer. And, on those occasions when the customer has an issue or questions it’s empathy that ensures you understand the customer’s point of view.
Think of your personal experience with businesses. Which ones do you continually support? Is it those that listen to you, connect with you on a deep level and truly make an effort to empathize and help to resolve your issue? You support those who have a profound understanding of what you want and who you are, right?